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INDUSTRIES
ABOUT DMA
AWARD-WINNING
PPC RETARGETING AGENCY
Could your sales benefit from a second chance? Target and win over lost sales.
Request a quote
Its Fast, Easy & Free
AUTOMATE YOUR CUSTOMER JOURNEY WITH REMARKETING CAMPAIGNS
Channel Focused
Reach your past visitors using only the most cost-effective marketing channels.
Audience Retention
Stay top-of-mind with your users, even if they haven’t visited your site in a while.
Ad Copy Optimization
Use provocative ad copy that gets customers interested again and encourages action.
Competitive Analysis
See how competitors are retargeting their customers and incorporate their successful practices into your own strategy.
FOCUSED RETARGETING.
BRING YOUR VISITORS BACK.
Understanding where your users are coming from and what sites they frequent is the key to a successful retargeting campaign. While it is impossible to have a definitive answer for each visitor, our approach to retargeting involves understanding how your audience browses and targeting relevant ad channels.
Retargeting Ad Marketing
Get a second chance to make the sale.
About 98% of all web users don't convert on their first visit. Online shoppers are becoming increasingly careful of their online spending. With so much competition in online sales, it’s crucial for online stores to put the effort in to earn a second chance. We can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads across the web, eventually driving them back.
Retargeting Ad Optimization
Sending the right message on the second try.
Every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics to best appeal to what is most important to them about the products and/or services you offer. This knowledge is used to create a powerful ad campaign that influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjustments based on the results we see.
Industries
Convert a higher percentage of new customers with PPC remarketing solutions built specifically for your industry.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Increase efficiency for your marketing spend with retargeting ads that nudge your users on the path to purchase.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Find renewed interest in your crypto project by gently reminding past visitors about your technology’s unique capabilities.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Improve your business’ conversion rates with PPC retargeting ads tailored to your specific customer profile.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Increase efficiency for your marketing spend with retargeting ads that nudge your users on the path to purchase.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Find renewed interest in your crypto project by gently reminding past visitors about your technology’s unique capabilities.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Improve your business’ conversion rates with PPC retargeting ads tailored to your specific customer profile.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Element Guide
FAMILIES
Structure
Campaigns
Formats
Copy
Bidding
Targeting
Attributes: Level of Control
Manual
Automated
Machine Learning-Driven
Blended
PLATFORMS
Universal
MICROSOFT
SHOPPING
STRUCTURE
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
CAMPAIGNS
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
FORMATS
Le
LOCAL SERVICE ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPANDED TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
COPY
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
BIDDING
Mn
MANUAL
Set your own bids.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, times.
Bidding / Manual
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
TARGETING
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / Blended
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
La
LANGUAGE
Be understood.
Targeting / Auto
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Retargeting ads are an indispensable tool in successful online PPC advertising strategies. They are more than just a way of picking up customers that haven't entered sales funnels, they are a critical step in the pipeline. Businesses that recognize this, benefit from huge ROI.All of the social media and tech hubs incorporate retargeting or remarketing ads into their PPC platforms. Google, Facebook, Twitter, and Link...READ MORE
Structure
Define the structure and requirements for your accounts to automatically enable retargeting for customers who visit your site.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
All campaign objectives benefit from retargeting solutions. Businesses that specifically ask for social and financial investments like generating more local foot traffic to brick-and-mortar locations or boosting sales on online shopping stores must have retargeting ads as part of their ad strategies.Activating retargeting ads on any PPC platform is perfect for your ad campaigns that have high CTRs (click-through rat...READ MORE
Campaign
Preempt long-term browsing with PPC remarketing campaigns that trigger the moment someone interacts with you online.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
Google, Facebook, Twitter, and LinkedIn all have retargeting options that allow businesses to track visitors who engage with their websites, posts, or other ad formats. Once that action occurs, those users are added to audience pools, followed around the web, and eventually served more advertisements.Part of why retargeting ads work so well is because they blend into users' browsing experiences. They take the same s...READ MORE
Formats
Re-engage your users in multiple PPC formats and test which ones work best.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
Great online ad copy is defined by immediately engaging titles combined with convincing descriptions that sell products, services, or brands in 6 seconds or less. Businesses that succeed invest in SEO keyword research to avoid wasting valuable character limits on terms and phrases that don't convert.Retargeting ad copy should not be any different than first-engagement copy. The purpose of retargeting is to present y...READ MORE
Copy
Get past visitors interested again with click-worthy copy.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Every PPC platform has a bidding system and some are more competitive than others. Businesses that thrive in online advertising understand when to apply measured or aggressive bidding strategies to capitalize on trends, seasons, or just the baseline culture of the markets.Retargeting ads may not bring your initial costs down, but they are designed to lift your ROI up. The relatively minimal investment to activating ...READ MORE
Bidding
Improve bidding efficiency with PPC retargeting ads that are more likely to convert.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Understanding where users are coming from and where they browse the web is the key to a successful retargeting campaign. PPC platforms give businesses all the analytics and tools they need to track user behavior across the web.Most web users don't convert on their first to your websites. If your business objectives are based on users taking a CTA (call to action) from your website, running retargeting ads as part of...READ MORE
Targeting
Narrow down your retargeting strategy with segment-based campaigns made for different types of customers.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Retargeting Competition Analysis
Learn from your competitors in retargeting.
We analyze the competition to understand what they’re doing to bring their visitors back. Not only does this give us insight into new avenues to target, we can also identify holes in their plan to help you obtain a competitive advantage. By understanding the different channels they’re advertising on, we can place your brand in a competitive position while targeting the low-cost channels they aren't using with a different strategy. We continue to analyze your competition and the industry as a whole to adapt your retargeting campaign to new trends and developments.
AUDIENCE RETENTION
MAKING SURE TO KEEP YOUR AUDIENCE.
Due to the nature of the internet, it can become difficult to retain visitors on your website. We work to ensure your visitors are always coming back to see the latest deals and offerings. This gives you the best chance to convert them and keeps them in tune with your brand.
Our Sales team
We are available for you every time
