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ABOUT DMA
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Hire us to lower your costs and increase your conversions on Google Ads and Facebook.
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GET A CUSTOM PPC STRATEGY BUILT ON PROVEN RESULTS
Discovery
Our team conducts an independent analysis of your industry and target market to develop a comprehensive profile of who we’re advertising to.
Strategy
Tune your PPC strategy to fit your needs, goals, and timeline
Creative
Get creative assets that adhere to your brand guidelines and accurately reflect your company values.
Launch
Launch your first PPC campaigns and start tracking performance within days.
POWERFUL RETARGETING STRATEGIES.
Make a second effort to appeal to prospective buyers. We build retargeting campaigns to make an audience out of those visitors who don't convert and make additional efforts to remind them why they first considered you. We use this to appeal to and bring them in as a customer.
Expert PPC management services for real results.
We build each of our campaigns to produce the best results possible. Each pay-per-click management campaign is done based on years of research and analysis to improve awareness and understanding of web users and their diverse behaviors and preferences. We have built PPC campaigns for several industries in the market, giving our experts the knowledge to make attractive campaigns that convert. We report in real-time to show our clients the value they are receiving, and we are constantly monitoring performance in both short- and long-term schedules.
We build each ad for appeal, relevance, and conversion.
To ensure each campaign offers the best return on investment (ROI), we build each ad and test it on its merits. Our PPC experts guarantee that every ad used in our campaigns earns its spot by trying out click-through and conversion rates to replace non-performers with more effective ads. Whether it s a textual ad served alongside search results or a banner ad on carefully selected display network sites, each ad is built with the target location and audience in mind to produce the best results.
Industries
Our PPC experts develop personalized advertising strategies based on years of experience working with clients across a wide range of industries and business models
01
Generate demand for your real estate projects and luxury communities with targeted PPC ads.
Leads
Communities
Traffic Increase
Page 1 Keywords
Franchisors
Traffic Increase
Leads
Page 1 Keywords
Revenue Generated
Clients
Traffic Increase
Page 1 Keywords
04
Give your crypto project a leg up on competitors by using PPC campaigns proven to work in the blockchain space.
Leads/Backers
Clients
Traffic Increase
Page 1 keywords
Clients
in Revenue Generated
Traffic Increase
Page 1 Keywords
01
Luxury Communities
Generate demand for your real estate projects and luxury communities with targeted PPC ads.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Give your crypto project a leg up on competitors by using PPC campaigns proven to work in the blockchain space.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Element Guide
FAMILIES
Structure
Campaigns
Formats
Copy
Bidding
Targeting
Attributes: Level of Control
Manual
Automated
Machine Learning-Driven
Blended
PLATFORMS
Universal
MICROSOFT
SHOPPING
STRUCTURE
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
CAMPAIGNS
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
FORMATS
Le
LOCAL SERVICE ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPANDED TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
COPY
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
BIDDING
Mn
MANUAL
Set your own bids.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, times.
Bidding / Manual
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
TARGETING
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / Blended
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
La
LANGUAGE
Be understood.
Targeting / Auto
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Most PPC platforms follow a similar structure — a Home or Dashboard that acts as the backbone where all the main features are at your fingertips. Access to rigorous financial performance metrics like budget and billing is essential — successful PPC campaigns hyper focus on CPC (cost-per-click) as an indicator or ROI. There can be countless moving parts — especially for businesses with multiple accounts, products, and campaigns running simultaneou...READ MORE
Structure
The foundation of any successful PPC ads strategy is an intuitive account structure.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
Businesses' marketing objectives determine what types of campaigns they run through their PPC platform(s). Some campaigns target all behaviors on the web — shopping, local-focused, and internet searches. Most businesses combine multiple campaign styles to cover more touchpoints in the market. For example, search campaigns give you complete control of your ad strategy, while intelligent campaigns use machine learnin...READ MORE
Campaign
Launch PPC ad campaigns shaped to meet your marketing objectives.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
PPC platforms provide multiple varieties of ads for businesses to test on their audiences. Depending on a business's consumer base, they might be more responsive to being served local service ads or responsive search ads. Dynamic search ads alleviate much of the guessing game out of producing high-conversion copy for your ads. Machine learning algorithms read your website's copy and use key phrases to build high-per...READ MORE
Formats
Tailor your advertising for distribution in different formats across multiple platforms.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
The words and phrases businesses use in their digital advertising copy are significant in their success. Every company competes for user attention online, so invest in emotional, eye-catching headlines. Pay attention to the copy you use for your display URL and paths. Consumers see websites with confusing URL paths as more suspicious. Creating high-converting sales copy requires testin...READ MORE
Copy
Increase the effectiveness of your PPC ads with an optimized copy.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Online advertising operates through price bidding. How much money businesses invest in advertising campaigns can effortlessly put them ahead of competitors. PPC platforms allow you to manually and automatically adjust your budget for campaigns. Sometimes paying more to put your ads ahead of your competition isn't the best strategy. Our team is here to help you find the right balance ...READ MORE
Bidding
Maximize your gains at minimum cost with objective-based PPC bidding strategies.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Online advertising is a powerful technology that businesses leverage to boost their revenues. A massive part of that success comes from user data being harnessed to run targeted advertising. Don't run ad campaigns without first doing keyword and demographic research. General approaches to online advertising yield poorer results. We can help you analyze your audience data to find essent...READ MORE
Targeting
Whether you are running ads on Amazon, Google, or Facebook, we will help you serve the right ad to the right user.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
PPC automation for value optimization.
A careful balance of automation and manual intervention is necessary to get the most out of your campaign. Our PPC management experts are involved in every step of the campaign, from the initial research and creation to evaluating the campaign’s performance and results.
ACHIEVE HIGHER CONVERSIONS
Your landing page is your best effort at appealing to prospective buyers. We perform multi-variate A/B testing on landing pages to figure out which landing pages achieve the desired conversions and which do not function to our standards. The purpose of this is to ensure that each campaign achieves optimal results.
Our Sales team