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INDUSTRIES
ABOUT DMA
COMPREHENSIVE
Suffering a Google penalty? Let our experts identify the cause and implement a fix.
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Its Fast, Easy & Free
Your Long-Term SEO Strategy
Backlink Analysis
Conduct a comprehensive audit of your backlink profile to identify and remove any low-quality links that are dragging down your SEO.
Manual Review
Even the most effective bots can miss the most nuanced details. Get a set of trained human eyes to scan your site for “invisible” mistakes.
Removal Requests
Find fixes fast and implement them immediately to undo any penalties and work on reclaiming your rankings.
Link Disavow
Tell Google and other search engines to ignore any bad backlinks that are negatively affecting your SEO.
IDENTIFY BAD LINKS
One of the most common reasons a website is penalized is due to poor or toxic incoming links. We analyze the quality and the source of the built links to determine the effect they have. Websites that engage in poor link strategies are often penalized, passing the penalty on to your website.
Identify flaws for Google penalty recovery.
In the early days of search engine optimization it was a common practice to create content on a website simply for the sake of being seen by search engines. Google has deemed this type of behavior to be malicious in intent and punishes websites that hide content that is unnaturally populated with repetitive or spammy keywords, or hide content from the user while being presented to the search indexers. We identify potential issues in your content and create a plan to rewrite it, keeping the valuable parts while replacing the problematic ones.
We’ll learn why you've been penalized and fix it.
Have you received a notification telling you about a penalty applied to your website? This means your website is no longer visible in the search engine, or its visibility is being greatly reduced. Our team can identify the practices that led to the delisting of your website and create a plan of action to bring your website back in line with the webmaster guidelines. We understand the influence being delisted can have on your search traffic and business and create a fast plan of action, quickly fixing your issues to get your website reviewed and reinstated as quickly as possible.
Industries
Work closely with our SEO experts to address site penalties for your business.
01
Don’t let Google penalize your site and keep you from showing up on the search results. Quickly reclaim your footing within your market.
Leads
Communities
Traffic Increase
Page 1 Keywords
02
Getting hit with a Google Site Penalty can be devastating for your franchise business and brand. Minimize any losses with solutions that fix the problem and prevent future penalties.
Franchisors
Traffic Increase
Leads
Page 1 Keywords
03
Keep Google Site Penalties from hurting your eCommerce business. Resolve issues instantly and take back your rankings.
Revenue Generated
Clients
Traffic Increase
Page 1 Keywords
04
Remove Google Penalties for your crypto site and regain your positioning in the blockchain space.
Leads/Backers
Clients
Traffic Increase
Page 1 keywords
05
No business wants to deal with a Google Site Penalty. We have a wide breadth of experience across various industries to be able to devise a solution that accounts for the nuances of your business.
Clients
in Revenue Generated
Traffic Increase
Page 1 Keywords
01
Luxury Communities
Don’t let Google penalize your site and keep you from showing up on the search results. Quickly reclaim your footing within your market.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
02
Franchise
Getting hit with a Google Site Penalty can be devastating for your franchise business and brand. Minimize any losses with solutions that fix the problem and prevent future penalties.
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Keep Google Site Penalties from hurting your eCommerce business. Resolve issues instantly and take back your rankings.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Remove Google Penalties for your crypto site and regain your positioning in the blockchain space.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
No business wants to deal with a Google Site Penalty. We have a wide breadth of experience across various industries to be able to devise a solution that accounts for the nuances of your business.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Our experts pore over every on-page element.
Google is the number one search engine in the world and lets you know which metrics it tracks for SEO health. Websites that don't address their Google penalties naturally fall on SERPs (search engine results pages). Actively auditing and remedying these penalties is crucial. We at DMA use our knowledge of Google's search engine to keep our clients up-to-date on its latest changes and how they may affect their current SEO scores. By adapting our SEO strategies to new updates, we put our clients in the best position to gain organic traffic.
CONTENT
Content is the bulk of what makes up the internet. And after technical SEO fundamentals, it's the second-largest area where Google penalties show up. All of the text and multimedia assets that populate web pages must meet industry SEO standards or face down ranking in SERPs (search engine results pages).Search engines like Google reward high-quality, well-researched content that answers users' queries. Gone are the ...READ MORE
Content
Check if your content is hurting or helping your performance on Google.
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QUALITY
CONTENT
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RESEARCH
CONTENT
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ANSWERS
CONTENT
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DEPTH
CONTENT
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KEYWORDS
CONTENT
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FRESHNESS
CONTENT
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MULTIMEDIA
CONTENT
It doesn't matter what technologies are powering your website — open-source, SaaS, custom stacks — the technical fundamentals of web development need to meet certain standards, or your website and its pages will face Google penalties.Prioritize page speed when designing your website and pages. Properly sized images, unused code, and removing duplicate pages can go a long way to speeding up your website.READ MORE
Architecture
Keep your site structure compliant with search engine policies and rules.
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CRAWL
ARCHITECTURE
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MOBILE FIRST
ARCHITECTURE
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STRUCTURE
ARCHITECTURE
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PARITY
ARCHITECTURE
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URLs
ARCHITECTURE
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DUPLICATE
ARCHITECTURE
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SPEED
ARCHITECTURE
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Ps
HTTPS
ARCHITECTURE
HTML is the scripting language that generates everything users see on web pages. The text, multimedia, buttons, and other assets are created using HTML tags. Missing tags can result in harsh Google penalties that will affect your SERP (search engine results pages) rank.Google penalizes missing, incomplete, and blatant misuse of HTML tags in web pages. It's good industry practice to fill in all attributes associated ...READ MORE
HTML
Maximize indexability with optimized HTML tags and structured data markup.
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TITLES
HTML
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SCHEMA
HTML
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HEADINGS
HTML
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CONTENT SHIFT
HTML
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DESCRIPTIONS
HTML
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ALT
IMAGE ALT
HTML
SEO reputation revolves around three primary pillars: Expertise, Authority, and Trust (E-A-T). And they can't be raised with technical SEO tricks. In fact, the "black hat" practices used to manipulate SEO reputation in the past — keyword stuffing, sub-par content, misrepresenting your business — will get you penalized by Google today.Raising your SEO reputation is a simple strategy executed over months and years: Cr...READ MORE
Reputation
Support your SEO compliance on Google with positive reputation management.
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Ex
EXPERTISE
REPUTATION
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TRUST
REPUTATION
+5
Au
AUTHORITY
REPUTATION
Links are what connect all web pages across the internet and it's a primary source of Google penalties for many websites. Google audits internal and external links to determine their quantity and quality. Too many low-quality links will get you penalized.Low-quality links are backlinks that come from adult, gambling, and other mature-themed websites as well as links that come from services that mass-produce backlink...READ MORE
Links
Clear out bad backlinks that are holding you back from ranking higher.
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Lq
LINK QUALITY
LINKS
+2
Qt
QUANTITY
LINKS
+4
Ac
ANCHORS
LINKS
User experience (UX) is a difficult SEO metric to quantity. Essentially, it has to do with the "feel" of your web pages as users browse your website. Aside from defining a few SEO flags like country and locality to help search engines serve up the correct results, UX boils down to page speed.Google expects all websites to respond quickly, and be formatted for multiple devices — desktops, mobile phones, and tablets, ...READ MORE
User
Deliver and maintain a seamless user experience that helps you avoid Google penalties and enhances your SEO performance.
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Ux
USER EXPERINCE
USER
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INTENT
USER
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LOCALITY
USER
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COUNTRY
USER
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ENGAGEMENT
USER
In the past, a lot of SEO "black hat" techniques were used to gain large SEO ROIs at the expense of good business ethics. Google over the years has upgraded its algorithms — notably their "Penguin" update which punished many black hat tricks — to audit and penalize these practices.If you can avoid black hat strategies like keyword stuffing, cloaking, privacy breaches, and copying competitors' content you can avoid a...READ MORE
Toxins
Cast aside any “black hat” tactics that could lower your SEO rankings.
-5
CI
CLOAKING
TOXINS
-4
Sc
SCHEMES
TOXINS
-4
Bc
BAD CONTENT
TOXINS
-4
Mb
MALICIOUS BEHAVIOR
TOXINS
-3
Sf
STUFFING
TOXINS
-3
Hi
HIDING
TOXINS
-2
Ar
PIRACY
TOXINS
-2
Iv
INTRUSIVENESS
TOXINS
Local SEO is an SEO strategy that helps your website show up on the localized SERPs (search engine results pages) of Google. Optimizing local SEO involves including location-specific titles, subheadings, and metadata to your web pages, as well as registering a Google My Business account.Google prioritizes proximity when deciding where to rank you on its SERPs — your Google My Business profile can help you define thi...READ MORE
Local
Which local SEO factors need to align with Google policies and guidelines?
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GOOGLE MY BUSINESS
LOCAL
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LOCATIONS
LOCAL
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REVIEWS
LOCAL
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CITATIONS
LOCAL
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NAP
NAP
LOCAL
Services like Google News, Google Discover, and other search engines’ 'Top Stories' divisions deliver daily, highly-curated content to their subscribers. That presents a powerful pathway to getting your website in front of large audiences.If publishing platforms, especially Google, are going to feature your website on its content feeds, your content must have no Google penalties.We can...READ MORE
Publishing
Use publishing best practices to prevent your content from getting penalized.
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TOP STORIES
PUBLISHING
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Dc
PUBLISHING
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ARCHIVES
PUBLISHING
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Ir
IMAGE REQUIRED
PUBLISHING
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FLEXIBLE SAMPLING
PUBLISHING
Successful eCommerce businesses keep their SEO fundamentals up-to-date and heavily invest in marketing. Thankfully, eCommerce platforms are streamlined to handle the web development required to avoid most Google penalties.Even though most eCommerce platforms are powered by website builders that handle a lot of the technical tasks, there are still times when Google will catch errors in its audits. Make sure you audit...READ MORE
Ecommerce
Sales suffer when your SEO score slips. Don’t let a Google penalty sink your eCommerce store.
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Pd
PRODUCT DESCRIPTIONS
ECOMMERCE
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At
ARCHITECTURE
ECOMMERCE
+4
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MERCHANT CENTER
ECOMMERCE
+4
Sd
STRUCTURED DATA
ECOMMERCE
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URL
URLs
ECOMMERCE
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PAGINATION
ECOMMERCE
Identify risks and problems with your SEO.
Your SEO campaign is put through a deep assessment to understand the original logic behind the direction of your campaign and which efforts run afoul of the guidelines set by the search giant. We score each practice based on the risks that could result in a negative effect on your campaign. We can help your team develop a new campaign with a more comprehensive focus to counteract the effect of the penalty on your search visibility and to show Google you mean to make good.
REBUILD SEARCH AUTHORITY
You’ll be given a list of items that need to be resolved and information on how our SEO experts can assist you in getting your SEO campaign back on track. We provide unique insight on how and why changes need to be made and which of your current efforts are still in line with Google's guidelines.
Our Sales team