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INDUSTRIES
ABOUT DMA
AWARD-WINNING
BING PPC MANAGEMENT
Looking for more value in PPC? Let us build you a cost-efficient Bing PPC campaign.
Request a quote
Its Fast, Easy & Free
CAPTURE A WIDER AUDIENCE WITH MICROSOFT PPC ADS
Discovery
We devote the first stage of planning to understanding your business needs and building a comprehensive profile of your target users.
Strategy
Start out with a launch strategy for your Bing Ads campaigns and refine your approach over time with ongoing assessments.
Creative
Get ad creative and copy that’s designed to fit your brand and broadcast your message across Bing.
Launch
Make sure you’ve met all the necessary requirements to get your initial Microsoft Ads campaigns up and running.
REACH AN UNTAPPED AUDIENCE
LESS COMPETITION, MORE LEADS
Bing's ad platform allows you to target the right people with the right strategy. Microsoft's advertising options all have the ability to target your audience based on where you do business. We build a campaign to reach the target audiences that are most likely to purchase from you, leading to reduced costs.
Achieve your hidden PPC potential.
Use Bing advertising to achieve higher sales goals.
We build powerful Bing ad campaigns with your branding and advertising objectives in mind. Microsoft's powerful advertising platform provides a unique opportunity to target your audience. We work with advertisers who have a more conservative or value-driven budget in mind to create the right advertising campaign for their long-term needs. Whether you're looking for an additional avenue for growth or a different approach from Google Ads, Bing's ad platform provides a way to achieve higher click-through rates and more conversions.
Make the most of your advertising budget.
Bing ads cost less and convert more than Google ads.
The message you reach your audience with is crucial. Their first impression is going to be the one to either get you in the front door or ignored altogether. We make sure the advertisements posted alongside search results and on the Bing search network are effective and captivating to your target audience. We also test your ads over time and ensure they are performing across the board. We'll be the first to admit if an ad isn’t working, and we’ll continue to test and shape your campaign.
Industries
Our Bing Ads solutions are tailored to comply with different industry standards and help you achieve your unique business goals.
01
Luxury Communities
Gain more real estate leads with targeted Microsoft Ad campaigns based on segment.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Establish your eCommerce brand’s dominance by advertising on relevant high-volume keywords.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Spread awareness for your crypto project with PPC ads on the third-largest search network in the world.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Our team works with you to devise a targeted Microsoft Ads strategy that meets your business’ specific needs.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
01
Luxury Communities
Gain more real estate leads with targeted Microsoft Ad campaigns based on segment.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Establish your eCommerce brand’s dominance by advertising on relevant high-volume keywords.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Spread awareness for your crypto project with PPC ads on the third-largest search network in the world.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Our team works with you to devise a targeted Microsoft Ads strategy that meets your business’ specific needs.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Element Guide
FAMILIES
Structure
Campaigns
Formats
Copy
Bidding
Targeting
Attributes: Level of Control
Manual
Automated
Machine Learning-Driven
Blended
PLATFORMS
Universal
MICROSOFT
SHOPPING
STRUCTURE
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
CAMPAIGNS
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
FORMATS
Le
LOCAL SERVICE ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPANDED TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
COPY
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
BIDDING
Mn
MANUAL
Set your own bids.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, times.
Bidding / Manual
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
TARGETING
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / Blended
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
La
LANGUAGE
Be understood.
Targeting / Auto
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Microsoft Advertising gives businesses advertising access to the 2nd largest search engine in the world. Its full-feature PPC platform lets businesses create ad campaigns for the Bing search engine across multiple accounts while tracking and organizing all performance data in one easy-to-read dashboard.Any Bing ads you launch are duplicated on Yahoo and AOL-owned and operated sites. You have access to three differen...READ MORE
Structure
Configure your Bing Ads account to give you full control over performance reporting and data.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
Bing ads span all of Microsoft's search networks -- Bing, AOL, and Yahoo -- and there are various campaign objectives to choose from. Businesses can utilize search ads that are designed to drive organic traffic to their websites or sell products from their catalogs.If you have conversion-optimized Google Ads campaigns that are performing well, the Microsoft Advertising suite allows you to import those campaigns and ...READ MORE
Campaign
Set up specialized campaigns that advertise your products and brand throughout Microsoft’s search networks.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
Bing ads are designed to get the most performance for businesses' advertising budgets. The Microsoft Advertising platforms offer responsive search ads that rely on A.I. to take headlines and descriptions and configure them into ready-made ads that are designed to meet the advertising goals of businesses.If you've invested in a high-performing website that has fine-tuned copy and media assets, try using Bing's dynami...READ MORE
Formats
Pick the right ad formats to help you achieve your campaign goal.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
Choosing the right copy to advertise your solution to users' queries on SERPs (search engine results pages) engine results is a highly competitive game. Businesses that win invest resources into SEO keyword research to help guide them on word choice and order.Search ads only give you two chances to catch a user's attention -- a title and a few lines of descriptive text. Search engine users rarely read the text until...READ MORE
Copy
Optimize your Bing ad copy for searchability and conversions.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Running ads on Bing is far less competitive than on other search engines. This means bidding prices for businesses are far more economical. The average click-through rate (CTR) for Bing Ads is 1.25%, compared to 0.86% for Google Ads.Due to the low PPC cost of the Bing platform compared to Google, it might make sense for you to run ads to attract organic traffic to your website even if you aren't currently selling pr...READ MORE
Bidding
Use bidding strategies that can lower costs and increase sales for your Microsoft ads.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Bing ads campaigns benefit from a few targeting metrics that are not available on the Google Ads platform. The ability to target specific devices and OS can cut down costs for businesses that carry and sell device-specific software, hardware, and services.The Microsoft Advertising PPC platform allows you to target different time zones. This can go a long way to increasing your conversion rate in markets around the w...READ MORE
Targeting
Get the most out of your Microsoft ad spend with precision and granular targeting.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Achieve more with cost automation.
We reduce your Bing advertising costs for more sales.
Online advertising can be a costly investment, but it often presents quick results when done right. Even with quick results, there are always ways to get more out of your advertising budget. Throughout your advertising campaign, we continually monitor its performance, identify where your campaigns can perform better, and take advantage of improvements in Bing's ad platform. We pride ourselves on delivering reduced costs while retaining high performance and sales expectations for all of our clients.
OPTIMIZE LANDING PAGES
CONVERT MORE BUSINESS
Your landing page is often the first time you get a chance to sell to your visitors. We build custom landing pages with your advertising objectives and branding in mind. Landing pages are A/B tested to prove they work rather than focusing on the theoretical results that "best practices" can produce.
Our Sales team
We are available for you every time
